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Welcome to the family

Stage by Stage

Toys by age and stage

What they’re working on, and what helps

Every age brings something new to practise. Pick a stage to see what many children are working on right now, and the toys we think genuinely help.

Every child grows at their own pace, so think of this as a gentle guide, not a checklist.

Please check the age guidance on each product, and supervise play with anything that has small parts, magnets or cords.

0–12 months

Tuning in, then on the move

The first year is full of firsts. Many babies spend the early months watching faces and listening, then start reaching, rolling, sitting up and, often, setting off across the floor after whatever has caught their eye.

What they’re working on now

  • Looking & listeningWatching your face, following movement, turning to your voice and cooing back when you chat.
  • Reaching & graspingHolding a toy you offer, then reaching for what they want and exploring it with their mouth.
  • Sitting up & setting offLots of tummy time at first, then sitting, crawling or shuffling, and pulling up to stand.

Toys that genuinely help

  • Bunny Ring Rattle

    Little Dutch

    £8.00

    Easy for tiny hands to hold and shake, so they discover they can make the sound themselves.

    Try this: Give it a gentle shake just to one side and see if they turn to find the sound.

  • Soft Activity Cube

    Little Dutch

    £11.95

    Set it just out of reach at tummy time to encourage lifting, looking and reaching.

    Try this: Pop it in front of them at tummy time and chat about each side as they look.

  • Crinkle Cloth Newspaper (Bugs)

    Jo & Nic’s

    £13.99

    Bold pictures and a satisfying crinkle for little ones who love to look and listen (3m+).

    Try this: Read it lying side by side, giving each bug its own silly voice.

  • Silicone Teether Keychain

    Little Dutch

    £13.25

    Babies explore with their mouths; this is made for gripping and gnawing (4m+).

    Try this: Offer it from one side, then the other, and see which hand reaches first.

  • Thoren Padded Play Mat

    Finnson

    £69.00

    A big, lightly padded mat for tummy time on the floor, then picnics in the park as they grow.

    Try this: Lie face to face with them at tummy time, so yours is the face to look up at.

  • Ladybird Sound Bottle

    Petit Boum

    £12.50

    Shake it, roll it, watch the ladybirds move: something to reach and crawl for.

    Try this: Roll it slowly just out of reach and cheer them on as they go after it.

1 year

Up and about

Many one-year-olds are on the go from the moment they wake: walking, pushing and climbing, and working out how things fit, often by trying the same thing over and over.

What they’re working on now

  • Walking, climbing & pushingFrom first wobbly steps to running and kicking a ball.
  • Stacking, posting & figuring it outFitting shapes in, stacking up, and having another go when it doesn’t work.
  • First words & copying youHelping with the jobs you do, simple pretend play, and lots of new words.

Toys that genuinely help

  • Jungle Busy Board

    Bigjigs

    £49.99

    Buttons, dials and cogs to push, spin and twist, as many times as they like.

    Try this: Name each thing as they find it (“spin, spin!”), then let them show you how it works.

  • Farmhouse Shape Sorter

    Bigjigs

    £25.99

    Posting shapes is early problem-solving: try, miss, turn it, try again.

    Try this: Hand them one shape at a time and play “Where does this one live?”

  • First Building Blocks

    Bigjigs

    £18.99

    Stack them up, knock them down, and learn about big, small and balance.

    Try this: Build a tower for them to knock down, then swap and let them be the builder.

  • Farm Sounds Puzzle

    Bigjigs

    £19.99

    Chunky pieces that play animal sounds when matched: names and noises to copy.

    Try this: Play “Who says moo?” and let them find the piece that answers.

  • 3-in-1 Climb-On & Ride-On

    Scoot & Ride

    £75.00

    Something sturdy to climb on, stand up with and shuffle around, then a ride-on once they walk.

    Try this: Sit a teddy on top and take it for a slow, gentle ride round the room.

  • Activity Pull-Along Train

    Bigjigs

    £32.99

    Pull it along as they toddle, then take the animals out to name and put back (12m+).

    Try this: Line the animals up on the sofa and take turns choosing who rides next.

2 years

Big imaginations

Two is often when pretend play really takes off. Many two-year-olds love copying real life, want to do everything themselves, and are chatting more every week.

What they’re working on now

  • Pretend playFeeding a doll, ‘cooking’ you dinner, or turning a block into a phone.
  • Clever handsTwisting lids, turning pages one at a time and fitting pieces into chunky puzzles.
  • Talking, turns & big feelingsChatting back and forth, while still learning to share and wait (very normal at this age).

Toys that genuinely help

  • 1–10 Counting Board

    Bigjigs

    £29.99

    Count, stack and match side by side: numbers one to ten to hold and feel, long before they need to know them (2+).

    Try this: Count real things around the house, then find the same number on the board.

  • Baby Doll Noa

    Little Dutch

    £29.95

    Feeding, dressing and putting baby to bed: everyday pretend play with lots to talk about.

    Try this: Let baby join your day: a seat at breakfast, a wipe of the face, a song at bedtime.

  • Wooden Fruit Crate

    Bigjigs

    £15.99

    Ten pieces of play fruit to sort, name and serve you for lunch, straight from the crate (18m+).

    Try this: Open a pretend market stall and be their first customer: “One banana, please!”

  • My First Wooden Tool Box

    Bigjigs

    £19.99

    Twisting nuts and bolts, tapping and fixing: stronger, more careful hands.

    Try this: Find a wobbly teddy chair for them to mend while you hold it steady.

  • Crocodile Number Puzzle

    Bigjigs

    £18.49

    Chunky pieces to fit, and dots to count out loud. Matching the numbers comes later (2+).

    Try this: Hide the pieces around the room and go on a crocodile hunt to find every one.

  • Mini Micro Deluxe Scooter

    Micro

    £89.95

    A stable three-wheeler for practising balance and steering, helmet on (2–⁠5 years).

    Try this: Chalk a wiggly road outside and see if they can stay on it all the way.

3 years

Storytellers in the making

Around three, play often gets more imaginative and much chattier: characters, little dramas and endless questions, with hands that can do more every month.

What they’re working on now

  • Pretending & storiesBeing someone else for a while, and acting out everyday things like shopping, bedtime or the doctor’s.
  • Making their markDrawing circles and lines, first faces, and building things that are meant to be something.
  • Curious about everythingLots of “why?” and “what’s that?”, especially outdoors.

Toys that genuinely help

  • Lacing Beads Crate

    Bigjigs

    £18.99

    Threading takes focus and steady fingers, and patterns and counting come free (3+).

    Try this: Start a pattern (red, blue, red…) and see if they can guess what comes next.

  • Wooden Play Shop

    Hooga

    £65.00

    A chance to stock the shelves, serve customers and count out the change, with room for a friend to play too (3–⁠6).

    Try this: Raid the cupboard for a few real tins and boxes, and price everything up for the shop.

  • Wooden Doctor’s Kit

    Bigjigs

    £26.99

    Listening to teddy's heartbeat and taking his temperature: caring role play that makes a trip to the doctor feel a little more familiar.

    Try this: Set up a teddy waiting room and let them call each patient in.

  • Deluxe Easel

    Bigjigs

    £49.99

    Chalkboard, whiteboard and a paper roll: room to draw people, houses and everything in between.

    Try this: Draw a face with no features and let them add the eyes, nose and smile.

  • Bug House

    Bigjigs

    £37.99

    A cosy home for garden minibeasts. Watch who moves in, and talk about what you find together.

    Try this: Tuck it in a quiet, shady corner of the garden and check on it each week.

  • Farm Train Set, 44 Pieces

    Bigjigs Rail

    £46.99

    A first big train set: building the track, chugging round the farm and making all the animal noises (3+).

    Try this: Build the track round the sofa legs and run a delivery to every animal.

4–5 years

Players and puzzlers

Many four- and five-year-olds love games with rules, counting things and spotting patterns. Friends matter more, and so do feelings about winning and losing.

What they’re working on now

  • Playing togetherTaking turns, following simple game rules and comforting a friend who is sad.
  • Shapes, colours & countingNaming colours, counting to ten and beyond, and noticing patterns.
  • Steadier handsCutting, shaping and building with more control, and careful moves in a wobbly game.

Toys that genuinely help

  • Wooden Teaching Clock

    Bigjigs

    £15.99

    Lift-out numbers and moving hands: o’clock, half past and the morning routine.

    Try this: Set the hands to bedtime and pop it where they can keep an eye on it.

  • Magnetic Tiles, 60 Pieces

    Cleverclixx

    £65.99

    Magnetic shapes to build, tile and count: early maths through play.

    Try this: Build a house with a door, then a garage for their favourite car.

  • Rainbow Counting Abacus

    Bigjigs

    £22.99

    Slide and count the beads, then try the adding and taking away sums (3+).

    Try this: Count the people coming for tea and slide that many beads across.

  • Jungle Crash Game

    Bigjigs

    £20.99

    A game with simple rules, counting and taking turns.

    Try this: Play best of three and let them be the one to keep score.

  • Magnetic Weather Board

    Bigjigs

    £22.99

    Days, dates, weather and a clock with moving hands: a morning chat that builds words and numbers.

    Try this: Make it part of breakfast: look out of the window and let them set today’s weather.

  • Claytopia Dinosaur World

    Tiger Tribe

    £19.99

    Squishing, rolling and shaping: fine motor work that doesn’t feel like work.

    Try this: Make a dinosaur each, then invent a name and a story for yours.

6+ years

Curious minds

From around six, many children want to know how things really work. Projects get bigger, interests become their own, and games of strategy suddenly matter a lot.

What they’re working on now

  • “How does it work?”Lots of questions, and little experiments to see what happens.
  • Bigger projectsFollowing longer instructions step by step, like a simple recipe or a build.
  • Their own interestsCollections, hobbies, games with strategy, and opinions of their own.

Toys that genuinely help

  • Wooden Hundred Square

    Bigjigs

    £17.39

    A wooden hundred square: put 1 to 100 in order and spot the patterns, just like at school.

    Try this: Take out every tenth tile and see how quickly they can put them back.

  • Wooden Sudoku

    Bigjigs

    £21.99

    The classic number puzzle in wood: logic and patience, no pencil needed (5+).

    Try this: Time each other on the easiest puzzle, then move up a level.

  • Wooden Fractions Tray

    Bigjigs

    £15.59

    Halves and quarters all the way to twelfths: see for themselves that two quarters make a half.

    Try this: Cut a real pizza into halves and quarters, then match it on the tray.

  • Smart Circuits

    Logiblocs

    £18.99

    Snap-together circuits that turn “why does it light up?” into an experiment.

    Try this: Ask them to guess what will happen before each build, then test it.

  • Solar Rover Robot Kit

    4M

    £22.99

    Build it, take it outside and see the sun power it.

    Try this: Race it in bright sunshine, then on a cloudy day, and compare.

  • Maxi Micro Deluxe Scooter

    Micro

    £144.95

    Balance, speed control and coordination for bigger adventures, helmet on (5–⁠12 years).

    Try this: Plan a scooter route to the park and let them be the navigator.

Every child is different, and the best plaything is still you.

Where our guidance comes from

All of this guidance is freely available from trusted UK sources. We’ve simply brought it together in one place so you don’t have to go looking, then chosen toys to match each stage. Our notes draw on:

If you ever have a worry, your health visitor or GP is the best person to ask.

Chosen with care. Here to help.