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TOYS BY AGE

Baby Toys (0-12 months)

Everyday play for the first year, chosen by stage: soft rattles, sensory bottles, crinkle books, stacking cups and first wooden toys, from newborn to 12 months. Simple things to grab, shake and explore together.

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0-12 months

Tuning in, then on the move

See the 0-12 months guide on Stage by Stage →

Looking for a present? See our gift ideas for babies

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26 products

Petit Boum Sensory Bottle Petit Boum Sensory Sound Bottle (Ladybirds)Petit Boum Sensory Bottle Petit Boum Sensory Sound Bottle (Ladybirds)
Petit Boum Sensory Bottle Petit Boum Sensory Toy Float Bottle (Green)Petit Boum Sensory Bottle Petit Boum Sensory Toy Float Bottle (Green)
Save 20%Little Dutch Baby Rattle Little Dutch Ring Rattle - Baby BunnyLittle Dutch Baby Rattle Little Dutch Ring Rattle - Baby Bunny
Little Dutch Ring Rattle - Baby Bunny Sale price£8.00 Regular price£9.99
Save 37%Little Dutch Activity Cube Little Dutch Soft Activity Cube (Forest Friends)Little Dutch Activity Cube Little Dutch Soft Activity Cube (Forest Friends)
Little Dutch Soft Activity Cube - Forest Friends Sale price£11.95 Regular price£18.99
Jo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Bugs Crinkle Cloth BookJo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Bugs Crinkle Cloth Book
Green Toys Stacking Toy Green Toys My First Stacking CupsGreen Toys Stacking Toy Green Toys My First Stacking Cups
Bigjigs Toys Building Blocks Bigjigs Toys Wooden First Building Bricks DrumBigjigs Toys Building Blocks Bigjigs Toys Wooden First Building Bricks Drum
Save 5%Little Dutch Teether Little Dutch Silicone Keychain Teething Toy (Blue)Little Dutch Teether Little Dutch Silicone Keychain Teething Toy (Blue)
Little Dutch Silicone Keychain Teething Toy - Blue Sale price£13.25 Regular price£14.00
Save 10%Little Dutch Baby Rattle Little Dutch Ring Rattle - Deer Fairy GardenLittle Dutch Baby Rattle Little Dutch Ring Rattle - Deer Fairy Garden
Little Dutch Ring Rattle - Deer Fairy Garden Sale price£9.95 Regular price£11.00
Save 15%Little Dutch Baby Rattle Little Dutch Roller Rattle (Fairy Garden)Little Dutch Baby Rattle Little Dutch Roller Rattle (Fairy Garden)
Little Dutch Roller Rattle - Fairy Garden Sale price£8.50 Regular price£9.99
Little Dutch Baby Rattle Little Dutch Pink Rain Rattle (Fairy Garden)Little Dutch Baby Rattle Little Dutch Pink Rain Rattle (Fairy Garden)
Little Dutch Baby Rattle Little Dutch Rattle - Miffy Lucky BlossomLittle Dutch Baby Rattle Little Dutch Rattle - Miffy Lucky Blossom
Save 20%Play & Go Play Mat Play & Go Coco Organic Babymat & Cocoon - Meadow GreenPlay & Go Play Mat Play & Go Coco Organic Babymat & Cocoon - Meadow Green
Play & Go Coco Organic Babymat & Cocoon - Meadow Green Sale price£89.95 Regular price£111.99
Save 18%Little Dutch Activity Cube Little Dutch Soft Activity Cube (Little Farm)Little Dutch Activity Cube Little Dutch Soft Activity Cube (Little Farm)
Little Dutch Soft Activity Cube - Little Farm Sale price£15.50 Regular price£18.99
Little Dutch Soft Activity Book Little Dutch Soft Activity Booklet - Forest FriendsLittle Dutch Soft Activity Book Little Dutch Soft Activity Booklet - Forest Friends
Jo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Safari Animals Crinkle Cloth BookJo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Safari Animals Crinkle Cloth Book
Jo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Counting Space Crinkle Cloth BookJo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Counting Space Crinkle Cloth Book
Jo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Farm Animals Crinkle Cloth BookJo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Crinkly Newspaper - A Day at The Farm
Sold outGreen Toys Baby Toy Green Toys Baby Toy Starter Set - First Keys, Stacking Cups & Elephant
Little Dutch Bath Toy Little Dutch Bath Boats - BlueLittle Dutch Bath Toy Little Dutch Bath Boats - Blue
Little Dutch Bath Boats - Blue Regular price£8.99
Bigjigs Toys Bath Toy Bigjigs Toys Silicone Bath Buddies - Set of 3Bigjigs Toys Bath Toy Bigjigs Toys Silicone Bath Buddies - Set of 3
Save 38%Picca LouLou Soft Toys Hillary Hippo (23cm)Picca LouLou Soft Toys Hillary Hippo (23cm)
Picca LouLou Hillary Hippo Soft Toy (23cm) Sale price£15.00 Regular price£24.00
Save 4%Little Dutch Soft Toy Deer Little Dutch Long Legs Deer Cuddly Toy (Fairy Garden)Little Dutch Soft Toy Deer Little Dutch Long Legs Deer Cuddly Toy (Fairy Garden)
Little Dutch Long Legs Deer Cuddly Toy - Fairy Garden Sale price£13.50 Regular price£13.99
Bigjigs Toys Doll Bigjigs Toys Daisy Rag Doll - Small 28cmBigjigs Toys Doll Bigjigs Toys Daisy Rag Doll - Small 28cm
Tambour Battant Baby Rattle Tambour Battant Harry Styles 'Harry Smile' Baby RattleTambour Battant Baby Rattle Tambour Battant Harry Styles 'Harry Smile' Baby Rattle
Jo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Rainbow Dinosaurs Crinkle Cloth BookJo & Nic's Crinkle Cloth Books Sensory Toy Nursery Times Rainbow Dinosaurs Crinkle Cloth Book

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Good to know

Baby toys for 0 to 12 months

Babies change so quickly in their first year that the best baby toys are simple ones they can grab, shake, mouth and look at. We have picked toys for each stage, from newborn to the first birthday, and each one is chosen with babies in mind.

Most of all, babies learn from you. The NHS says your child will learn more from you than from any toy, so the toys below are there to give you both something to share.

What helps at this age

  • Newborn to 3 months: faces, voices and high-contrast pictures. A crinkle cloth book or soft toy to look at together is plenty.
  • 3 to 6 months: reaching and grabbing. The NHS suggests putting toys near your baby so they can reach for them, so light rattles and soft activity cubes are ideal.
  • 6 to 12 months: sitting, shaking, banging and dropping. Stacking cups, first blocks and bath toys turn into games of cause and effect.
  • Books from the start: BookTrust says it is never too early to share books, and the NHS notes that naming and pointing at things you can both see helps babies learn words.

How to choose baby toys

  • Look at the age on the label and pick toys marked from birth or from 0+ months for the youngest babies.
  • Choose toys that are easy to wipe or wash, because almost everything goes in their mouth.
  • Look for the UKCA, CE or lion mark, and check toys now and then for loose parts.
  • A few toys at a time is plenty. Swap them round every week or two and old favourites feel new again.

Questions parents ask

What toys does a newborn need?

Very few. A soft rattle, a crinkle book and something with strong patterns to look at are enough for the first weeks. Your face and voice do the rest.

What are good toys for a 6 month old?

Toys they can hold, shake and pass from hand to hand: rattles, teethers, stacking cups and soft activity cubes. Bath toys are a lovely way to play together too.

Are wooden toys safe for babies?

They can be, when they are made for babies. Check the age label, choose smooth, chunky pieces and avoid anything marked not suitable for children under 36 months.

Shopping for a present? See our gifts for babies, or browse every age on our Stage by Stage page.

Hooga Playroom Noble wooden dolls house Gift finder Shopping for a gift? Our favourites by age, budget and occasion, from a brand new baby to big kids. Find a gift

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